The Salvation Army pulled all of its radio advertising this holiday season and assigned that budget to online communications, according to George Hood, its national community relations and development secretary. It also brought back its Online Red Kettle which allows users to set donation goals and encourage friends and family to make donations.
Heard about the YouTube Non Profit Program?
Do you have a compelling story to tell? Do you want to connect with your supporters, volunteers, and donors but don’t have the funds to launch expensive outreach campaigns. Then The program is currently available only for non profits in the US and UK and benefits that include
- Premium branding capabilities and increased uploading capacity
- The option to drive fundraising through a Google Checkout “Donate” button
- Listing on the Nonprofit channels and the Nonprofit videos pages
- Ability to add a Call-to-action overlay on your videos to drive campaigns using the overlay advertising feature
- Posting a video opportunity on the YouTube Video Volunteers platform to find a skilled YouTube user to create a video for your cause.
Get more information Email Promotions vs Email Newsletters
The purpose of email newsletters is customer retention, while the purpose of email promotions is customer acquisition. This is a distinction that is lost on many marketers. To them an email blast is an email blast. Here’s a posting that highlights the differences between the two with some suggestions on how to use each to good effect.